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Snapshot : We outline three key behaviours that successful marketers exhibit. Clear and simple communications. A sales mindset. And the ability to engage other parts of
Snapshot : The use of swear words in advertising presents you with a dilemma. If you use swear words, you may lose some people because
Snapshot : We’ve all heard a lot of noise about the e-Commerce opportunity during the COVID-19 crisis. As normality slowly returns, it’s a good time
Snapshot : Keyword research shows more searches for ‘marketing’ than for ‘brand’ terms. And while brand strategy and brand identity generate searches for reasons we
Snapshot : COVID-19 will not dramatically change the methodology of how market research is carried out. BUT, as our quick post on market research after
Snapshot : Research on market research keywords shows a surprisingly small amount of searches on key market research terms. Is market research marketing itself well to
Snapshot : The term “last mile” comes from the world of telecoms. But it is now also regularly used in e-Commerce. Traditional supply chain models of
Snapshot : Being ‘social’ is defined as enjoying being with others. But if your social media channel was a real person, would your target audience
Snapshot : Adobe Illustrator is a powerful graphic design tool. It creates vector graphics for typography, logos and any illustration where ‘sharp’ design is needed.
Snapshot : We break CRM – “Customer”, “Relationship”. “Management” – into it’s three component parts. Why does CRM works in some categories and not others? Read
Snapshot : Packaging development can feel like the less glamorous side of marketing. But it’s a touchpoint for EVERY potential consumer. With e-commerce growing we
Snapshot : The weird world of brand logo design. Where time and money spent on logos can be disproportionate to how much consumers actually care.
