Snapshot : Christmas advertising is the last chance of the year to build brands and drive sales. We evaluate adverts from Coca-Cola, Myer and Pandora to see how clear, understandable, relevant, impactful and unique they are. And give our view on whether they will actually drive sales. So, it’s that time of year. The sleigh bells are ringing. And we’re listening. The supermarket aisles are packed with half price Ferrero… Read More »Christmas advertising tells us it’s already here
All things creative – including writing, graphic design, photography and video – as well as how to apply them in marketing and e-commerce projects.
Snapshot : Most advertising is ignored or forgotten. So, learn the value of storytelling with three examples from the world of whisky advertising, Masterchef and Qantas to make advertising that’s understood, engaged with and remembered. We all know the marketing world loves data. And there’s so much data out there about everything we do. But this week, there was one particular piece of data, we had a hard time tracking… Read More »Remember the value of storytelling
Summary : We take marketing inspiration from reading about other topics. So, we look at books that talk about psychology and behavioural science, how to improve your writing skills and the culture behind the New Zealand All Blacks rugby team. One of the challenges when you call your business three brains, is people expect you to be smart and clever ALL the time. And if there’s something you don’t know,… Read More »Marketing inspiration – read like a polymath
Snapshot : Inspired by the curiosity of the magpie, we revisit 5 key e-Commerce learnings from our first ever online store project. More than 5 years on, we see how we can use those lessons to learn more about e-Commerce. It’s currently magpie swooping season in Australia. Cue, headlines about swooping magpies freaking out kids (and adults) for getting too close to their nests and their newly laid eggs. It’s… Read More »Learn more about e-Commerce thanks to the magpie
Snapshot : Copywriting plays a key role at all parts of the customer experience and brings to life the voice of your brand. But when you get into the nitty-gritty of it, there’s a whole range of copywriting challenges you need to work through. It takes a special type of person to write copy. This week’s post enters the challenging world of copywriting. OK, a small confession to start this… Read More »Copywriting challenges – this week’s axe to grind
Snapshot : There are three types of people when it comes to the psychology of fonts. Those that don’t care. Those that care too much. And the smartest of marketers who recognise it’s another tool in their marketing toolbox to help gain an extra edge over the competition. As a follow on from last week’s article on colour psychology, this week, we wanted to pick up another interesting overlap between… Read More »Make a fontastic choice – use the psychology of fonts
Snapshot : The use of colour runs through many parts of marketing but it’s often forgotten. As we update our guide to the use of colour in marketing, we share some specific thoughts about where colour plays a role. As well as some of our dodgier taste in 1980s music. Colour is one of those areas of marketing that’s often forgotten. Unless you work in design or printing, you probably… Read More »Your choice of colour matters
Snapshot : There’s an annoying tendency to stereotype creativity in business. It’s either the ‘doing’ of creative by arty types or the focus on the generation of wild and wacky ideas. But creativity in business is so much more than that. How can businesses tap into a much wider range of ideas and styles which can be both evolutionary AND revolutionary? We’ve previously shared why we believe anyone who feels… Read More »Creativity in business is for everyone, including you.
Snapshot : Three different insights from great business writing to apply to your business. Learn how Pixar supports new ideas in their “ugly baby” stage. From behavioural science, how the distinctiveness bias can help your brand and advertising stand out. And from negotiation theory, how to win a ‘fair’ deal in any negotiation. In Brad Stone’s excellent biography of Jeff Bezos, The Everything Store, he shares an interesting early key… Read More »Business writing that stands out
Snapshot : The use of swear words in advertising presents you with a dilemma. If you use swear words, you may lose some people because you offend them. But swearing taps into deep and relevant human emotions. And in the right context, swearing can make your brand seem more relevant. Read our guide on how to make swear words work for you. Ya nosy bugger, ya. Is bad language good… Read More »Swear words in advertising
Snapshot : Adobe Illustrator is a powerful graphic design tool. It creates vector graphics for typography, logos and any illustration where ‘sharp’ design is needed. Our Adobe Illustrator for beginners guide gives an overview on when and how. Learn the most common windows and tools used to create great designs. Adobe Illustrator is a powerful graphic design tool that suffers from what we call Liam Hemsworth or Casey Affleck syndrome.… Read More »Adobe Illustrator for beginners
Snapshot : The weird world of brand logo design. Where time and money spent on logos can be disproportionate to how much consumers actually care. We highlight two recent examples from Cadbury and from brands using their logo to highlight social distancing. We close by sharing the three jobs that logos do for consumers – to introduce, to identify and to differentiate your brand. The weird world of brand logo… Read More »Brand logo versus brand nogo