Snapshot : Here we look at what it’s like to buy the world’s biggest soft-drink, Coca-Cola online in Australia. We’re looking for lessons of what a successful product page can look like. In our guide to getting started with e-Commerce, we cover the three fundamental areas that you need on the product page to sell in e-Commerce – imagery, the product name and the product description. But these are only the start of what makes a… Read More »What makes a successful product page in e-Commerce?
All things e-commerce. From working with bricks and clicks retailers and maximising your product sales to working with pure players like Amazon. Also includes everything related to direct to consumer (D2C).
Snapshot : A follow-up to our Three Monkey’s of Marketing article, read our guide to Our guide to e-Commerce personality types. How do Sunshine Yellows, Fiery Reds and Cool Blues bring their energy advantages to what you do in e-Commerce? And where it can go horribly wrong. And we close with how you can use some Earth Green energy to pull those other energy types into a winning team. In… Read More »The Three Monkeys of e-Commerce
Snapshot : We’ve all heard a lot of noise about the e-Commerce opportunity during the COVID-19 crisis. As normality slowly returns, it’s a good time to look at what online shoppers want. The three key online shopping consumer benefits of convenience, range and price comparison can help you frame your longer-term e-Commerce target audience and marketing plan. These can support you to find true opportunities to grow your business online.… Read More »What do online shoppers want from e-Commerce?
Snapshot : The term “last mile” comes from the world of telecoms. But it is now also regularly used in e-Commerce. Traditional supply chain models of delivery to stores mean the last mile cost is picked up by the shopper. This model is efficient for retailers. e-Commerce buggers that up completely. So we review the last mile cost and opportunity from the point of view of the consumer, the deliverer and… Read More »The e-Commerce last mile. Cost. Or opportunity?
Snapshot : Packaging development can feel like the less glamorous side of marketing. But it’s a touchpoint for EVERY potential consumer. With e-commerce growing we review sample baskets of products in online grocery to see which designs work in packaging for e-Commerce . We outline why basic (CRAP) design principles can make a big difference. Checking how your packaging appears online should be a regular part of the packaging development… Read More »How to use packaging for e-commerce communication
Be audacious for competitive advantage Snapshot : Being competitive can be seen as both aspirational and something to be avoided. But when you need to find a competitive advantage in business, being audacious is a big part of what puts you ahead of the pack. We look back to the POISE – Profitable, Offensive, Integrated, Strategic and Executed (excellently) – way of working that was a popular competitive marketing approach… Read More »Be audacious for competitive advantage
Snapshot : How are big retailers going with their online grocery shopping offer to support Australians in the current changing and challenging situation? We do a quick online store audit of Coles, Woolworth, Aldi, IGA and Amazon online as they are right now. What key learnings in communications and e-commerce experience can other business take to build into their own plans? Online Grocery shopping in Australia We’ve spent a lot… Read More »Is online grocery shopping meeting the Covid-19 challenge?
Snapshot : The direct to consumer business model can be a complex business case to work though with your accountant or finance team. Low conversion rates, high ‘net’ selling prices which impact your margin percentage calculations and how you fit delivery charges and costs in to the mix can lead to some challenging conversations and some freaked out accountants. Read our experiences from our first direct to consumer business model,… Read More »Direct to consumer business model – freak out accountants
Snapshot : Why working with Amazon is challenging. Their customer obsession makes them push really hard on suppliers. Their shopping experience is not all it’s cracked up to be. And their business approach can be divisive. You won’t be able to put it off forever, but choose your time carefully when to work with Amazon. We’ve all got that job we keep putting off. Taking your old clothes to the… Read More »Why working with Amazon is challenging
Snapshot : Small, medium and large organisations all offer their own advantages and disadvantages. Small businesses can often get caught up in action mode. A business review for small businesses is a huge opportunity to pause, think and reflect. We discuss the value of being humble and being conscientious. And how the ability to find the right rhythm of think – do – feel in your business can deliver positive… Read More »Business review for small businesses
Snapshot : What do brainstorming, Stephen King and T-shirts have in common? In talking about brainstorming, we cover the need for ‘quantity’ of ideas to reach ‘quality’ ideas. We learn from Stephen King the value of first drafts and second drafts in the writing process. And we bring it back to T-shirts and how we’ve applied these principles to our T-shirt design process. Here’s a challenge for you. Can… Read More »Brainstorming, Stephen King and T-shirts
Snapshot : We share more T-shirt shop learnings as we try new things in this category. We’ll talk about designs and the importance of simplification in the design process. We’ll talk about about design short-cuts with some options to outsource T-shirt designs. And finally, we’ll touch briefly on Facebook advertising and some of the many challenges when you start Facebook advertising So, we switched our focus in early January to… Read More »T-Shirt shop learnings part 2