Snapshot : Most advertising is ignored or forgotten. So, learn the value of storytelling with three examples from the world of whisky advertising, Masterchef and Qantas to make advertising that’s understood, engaged with and remembered. We all know the marketing world loves data. And there’s so much data out there about everything we do. But this week, there was one particular piece of data, we had a hard time tracking… Read More »Remember the value of storytelling
Snapshot : A visit to the the worlds of television and car buying online, to see what we can learn about selling high ticket products online. In most of our e-Commerce articles on the subject of product pages, we’ve tended to focus on low cost, everyday items like T-shirts and groceries. These type of products make up the largest volume of items purchased online. And in fact, the largest volume… Read More »Product pages and selling high ticket products online
Snapshot : Time for a change of scene? How Qantas and Tourism Australia are keeping at least the thought of travel and tourism open while pandemic restrictions are still in place. In terms of customer experience, travel and tourism are still surviving. As the global pandemic slowly grinds the world into tired, Zoom-eyed submission and we are all mostly stuck round our home areas like children on the naughty step,… Read More »In terms of customer experience, travel is surviving. Just.
Snapshot : Inspired by the curiosity of the magpie, we revisit 5 key e-Commerce learnings from our first ever online store project. More than 5 years on, we see how we can use those lessons to learn more about e-Commerce. It’s currently magpie swooping season in Australia. Cue, headlines about swooping magpies freaking out kids (and adults) for getting too close to their nests and their newly laid eggs. It’s… Read More »Learn more about e-Commerce thanks to the magpie
Snapshot : A quick data dive into most searched on google today. Let’s look at how Google Trends gives marketers content ideas for social media based on trending search terms. Sports, celebrities, news and events dominate. But there’s also always some random searches that you can tap into as well. One job you’d never want, would be to work in the press office at Google. Because they get a lot… Read More »Most searched on google today – finding ideas
Snapshot : The use of colour runs through many parts of marketing but it’s often forgotten. As we update our guide to the use of colour in marketing, we share some specific thoughts about where colour plays a role. As well as some of our dodgier taste in 1980s music. Colour is one of those areas of marketing that’s often forgotten. Unless you work in design or printing, you probably… Read More »Your choice of colour matters
Snapshot : Here we look at what it’s like to buy the world’s biggest soft-drink, Coca-Cola online in Australia. We’re looking for lessons of what a successful product page can look like. In our guide to how to sell more online, we cover the three fundamental areas that you need on the product page to sell in e-Commerce – imagery, the product name and the product description. But these are only the start of what makes… Read More »What makes a successful product page in e-Commerce?
Snapshot : How digital marketing impacts on your overall approach to marketing. And how digital marketing benefits, both functional and emotional should be part of how you consider which digital marketing activities to include in your marketing plan. We’ve yet to see an official update of how much time people spend online at the moment. But anecdotally, it’s clearly a lot. Even in the Hootsuite and We Are Social report… Read More »Add digital marketing benefits to your marketing playlist
Snapshot : Keyword research shows more searches for ‘marketing’ than for ‘brand’ terms. And while brand strategy and brand identity generate searches for reasons we cover in this post, many other brand terms have low search volumes So, is anyone looking for brand development expertise? Yes, but there are opportunities for all brands to raise their game. In last week’s post, we rambled away on the irony that market researchers… Read More »Is anyone looking for brand development expertise?
Snapshot : Being ‘social’ is defined as enjoying being with others. But if your social media channel was a real person, would your target audience enjoy spending time with them? Do they actually care about social media from your brand? We cover the six main online behaviours, and give our informal view on what it is like to play in the the four most common social media channels – Facebook,… Read More »Why should you care about social media?
Snapshot : We break CRM – “Customer”, “Relationship”. “Management” – into its three component parts. Why does CRM works in some categories and not others? Read about good and bad CRM examples. We cover the challenges of working with IT when you are in marketing. And we close with 3 key questions to decide if CRM can be a competitive advantage for your business. Customer. Relationship. Management. It’s a common creative… Read More »We need to talk about your customer relationship with CRM
Snapshot : Marketers have never had better access to tools that give them insights into their target audience. We look at trending searches to find consumer needs in the current COVID-19 challenge. Facts, hope and boredom relief are where marketers can legitimately, help. But best avoid unasked for marketing and e-Commerce advice right now. Trending searches to find consumer needs The COVID-19 challenge is bringing out the best in many… Read More »Trending searches to find consumer needs