How this guide raises your game.
- How and why stories are a great way to engage and build connections with your target audience.
- Learn the important of purpose, structure and the key elements that make up great stories.
- See examples of the different types of story and how you can apply them in your marketing and e-Commerce activities.
Let us tell you a story.
This is one of the best opening lines you can ever use in any of your communications.
Because everyone likes a good story.
Stories are a way to communicate ideas, concepts and values in a way that’s understandable, memorable and shareable. Storytelling has been around as long as humans have.
Our ancient ancestors used stories to communicate. Think about cave drawings and hieroglyphs, for example. These were visual stories that were passed from one tribe to the next, from one generation to the next.
We tell and hear new stories every day. We use stories to entertain and educate. Stories preserve cultures and instil moral values.
And the good news is that because stories have such a long history and are still such an ingrained part of everyday life, there’s lots of techniques and tips you can learn to tell better stories.
And in particular, to tell better stories through your brand.