Get started with creative thinking
We recommend the first step you take is to clearly define the problem which needs to be solved.
You should try to frame the problem in a positive way. It is worthwhile starting the question with the words “How to …”. So “How to persuade more customers in (customer group) to try more (product)?” is a good problem definition. Or “How to switch (customer group) from choosing (competitor) to (product)?
It is also worth making sure you are clear on what the real problem is. Not “losing sales” but “convincing customers of the need for (benefit)” for example.
The technique of interrogating a problem with with word “Why” to diagnose underlying problems is often used at this stage. We have a whole blog post on problem definition and 5 why’s you can access here if you want ro read more about this.
But once you have your problem outlined, what then? Well, two areas we highly recommend are to develop a creative thinking mindset and to set up a creating thinking environment.
Creative thinking mentality
To build creative thinking skills requires developing habits and practices that put you in a more creative frame of mind.
It’s often said that we lose our creativity as we get older. Our minds get more fixed and closed as we enter adulthood. Many creative experts suggest looking back to childhood and the world of play as a great place to be more inspired when it comes to being more creative.
A lot of common creative techniques originate from the world of childhood behaviour. This includes the previously mentioned 5 why’s technique.
But there are many other similar techniques that can help you get in a more creative mood. Creativity is often driven by curiosity and a lack of knowledge of what the answer is. So asking ‘naive’ questions or thinking through the problem from the point of view of someone who knows nothing about the subject can often lead you to novel or new solutions.