Boost your graphic design skills

Graphic design is the process of visual communication and problem-solving. It is a key skill for marketing and e-Commerce. It forms part of the overall creative skills needed to create relevant visual communications for your consumers. Read our guides to key graphic design skills for marketing and e-Commerce to drive your business growth.

Boost your graphic design skills

Rule of 3

Learn about key design principles to improve your marketing activities and designs. Find out why basic principles like Contrast, Repetition, Alignment and Proximity make a big difference. And learn more advanced techniques like the rule of thirds and the Golden Ratio.

Young child squeezing a blue paint tube to show colour is learned early and why it matters for colour in marketing

Learn how to use colour in marketing including colour definitions, the colour wheel and colour combinations. Find out about the 5 different colour classification systems. And, learn how to use colour psychology to influence perceptions of your brand identity.


Find out how to use marketing typography to drive brand identity and influence consumers. Find out about key definitions in typography. Learn the different types of fonts and how to combine them. And, read about how to use font psychology. 

Adobe photoshop screenshot

Learn how to define your graphic design tools requirements. We focus on the key Adobe tools of Illustrator, Photoshop and InDesign. Find out how to access the Adobe Creative Cloud to grow your skills? And we cover the major alternatives exist if you don’t wish to use Adobe.

Three brains graphic design logo

Read our guide to the 6 key steps of the logo development process and why logos matter in marketing and e-commerce. Find out how to make use of your logo consistent in your brand activation. Key steps you can follow on your own or when you work with a graphic designer.

Graphic designer working on project shot from behind

How to identify your business’s graphic design needs. Where to start if you want to build your graphic design skills. And how to source freelancers or work with agencies, and the relative pros and cons of each. And overall, how you link graphic design back to your business objectives. 

Three-brains and graphic design

We specialise is coaching and advising on how to best meet your graphic design needs, either using graphic designers, managing it in-house or building your own graphic design skills to make your creative more impactful and more efficient. 

If you want to know more about how we can support your graphic design needs to grow your business  through our coaching and consulting services, click the button below to send us a message.

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