How this guide raises your game.
1. Learn the 6 key steps in the logo design process.
2. Understand the key areas of typography, icons and colours in logo development.
3. Be clear on how to link your final logo design to consistent brand identity and brand activation.
Your logo is the key visual symbol of your brand, that will appear on all your brand activation.
It needs to concisely and consistently represent your brand in a way that consumers will understand, remember and like. Your logo needs to be adaptable enough to appear in multiple contexts, from business cards to billboards, from T-shirts to websites.
And while doing ALL these things, your logo also needs to help grow your brand equity and sales.
So quite a challenge when it comes to the logo design process, then.
There are many different ways to create a logo.
But when you follow a logical logo design process, it’s more likely you will create a logo that meets all these business, brand and design challenges.