How to source photography for marketing
There are three ways you can source photography for marketing. You can source images from online photography image sites. You can do the photography yourself. Or you can hire a professional.
Let’s look at those three options.
Online photography image sites
These can be accessed either via a paid subscription or some sites are free. Shutterstock is probably the most well-known site. It claims to have over 300 million stock images. It has limited free options and its subscription pricing starts at around $49/month. It also offers video and music services.
Of the free options, we have found unsplash to be a particularly good source. It has a lot of free high quality photography. And it also has a very clear usage and attribution policy.
This is important as when you source photography from online image sites, you must be clear that you have the correct rights to use the photography. Ideally, you want to be able to use the photography in multiple uses with no limits.
Other online sites like pexels.com and Pixabay can also be great sources of online photography images. But do check their usage and attribution policies as some photography is only available for limited use with those sites.
Three tips to remember when you source photography online
When you use these types of sites, make sure that you attribute to the photographer when you use their images. Either on the advert, article or social media post or on a separate credits page like we have.
While the quality of the shots on these free sites can be excellent, you do have to remember that these are open-source images. This means you do not have exclusive use of the photography. They can also appear in other advertising or on other websites.
So you need to use and choose the photography wisely. Make sure you choose photography that fits your brand identity and stands out.
And finally, the photography on these sites will generally have also been professionally edited for areas like Hue, Colour and Saturation. But will typically only come in the one downloadable size.
So, when it comes to using photography from online websites, we highly recommend making sure you have access to some sort of photo editing software. You can crop, alter and change basic images to make them more unique and distinctive.