Find the right level of photography kit
If you decide to manage your own photography, rather than hire a photographer, we recommend starting with your photography equipment.
There are many options to consider when it comes to cameras. Do you use your smartphone or do you invest in a more premium camera with lenses and extra pieces of kit? Our recommendation is to consider your business situation and marketing goals.
If you are a small business working on tight budgets, and looking to create photography that will mostly appear on social media, the camera on your smart phone may well be good enough for your needs.
But if you are selling premium products or trying to capture a particular lifestyle image, you will be able to get better quality images by investing in a more upmarket camera. Entry-level DSLR cameras are often on offer and will often come with bundle of lens choices, and unless you are looking to go professional will be more than suitable for most peoples needs.
If you do go down the DSLR route, we’d recommend you learn the settings and practice using them. Then practice some more. It can be tempting to always use the ‘auto’ settings as you’ll generally always get a good result, but learning how to adjust the ‘manual’ settings like aperture, shutter speed and ISO can make for much more impactful images.
Other than the camera and practicing, we’d also recommend looking at photo editing software. The default photo app that comes with most Apple products can rescue many images, there are many free or cheap apps available which help with photo editing, and if you are serious about image manipulation, the very well-known Adobe Photoshop is an excellent, if expensive option.