Snapshot : There are three types of people when it comes to the psychology of fonts. Those that don’t care. Those that care too much.
How this guide raises your game.
1. Learn why it’s important to define a story purpose of entertaining or educating.
2. How to use the principle of the story arc.
3. Where you can use storytelling in your marketing and e-Commerce activities.
Storytelling is embedded in our way of life as a way to entertain, educate, preserve cultures or instil moral values.
Brands and business that want to connect with consumers use brand storytelling to help articulate what the brand stands for and what it does. This is a great way to build a memorable presence in the mind of the consumer.
So how do you as a brand or business owner create stories that you can tell to help grow your brand?