Setting the shoot up
If you watch the credits at the end of a movie, you can seen that often hundreds of people are involved in making a cinema quality release movie. If you are in business, it’s very unlikely you’ll ever be involved in that level of production, but there are basic requirements for any video or film content you can start to learn about.
Who is going to be in your video content? Will you be the face of your brand or will you hire in a professional performer?
It should be someone who gives a positive and relevant image of your brand. How do they come across on camera? Do they talk naturally or do they seem stiff and uncomfortable? Do they have a strong accent that will be difficult to understand? It’s all about creating the relevant impression you want for your brand.
If you own a coffee shop in a trendy neighbourhood for example, visible tattoos on your lead might be a positive, but if you are trying to sell financial services to a conservative audience, maybe not so much.
Where will your be doing the video shoot?
Are you shooting it at your premises, at a studio or in external locations? If you are filming in public locations, do you need any permission or licenses to film? If members of the public appear in the background of your video do you need their permission?
It’s quite common to use professional studios for video shoots as they are set up for that very purpose. But they obviously come at a cost with an hourly or daily rate to cover depending on the shoot.
Finally, if your video is educational or information, give serious consideration to using graphics on screen. This can help a lot with comprehension and also reinforces the key words of your message.
For more tips on how to make video content, we recommend looking for more guides like this one by Hubspot here.