## Be a better writer

Writing that persuades and influences people to think, feel or do something differently is a vital part of marketing and e-Commerce. Great writing captures attention, creates engagement and builds your brand identity. So, read our guide on how to create clearer and more compelling writing. Be a better writer and drive more connections and conversions with your consumers.

### Be a better writer

How this guide raises your game.

1. Learn the seven key ideas to help you be a better writer.
2. Useful habits and routines to help with the challenge of writing.

Our guide to business writing covers the many areas where you can use writing to improve your business impact. But, in this guide, we focus more on how to be a better writer.

Firstly, we’ll share the seven key ideas you can apply to all types of business writing to make your content sharper, more readable and more impactful.

Then, we’ll cover helpful habits and routines you can follow to make you a better writer.

And we’ll finish off with how the skills of editing and reading can take your writing skills to another level.

What’s your starting level of knowledge about how to be a better writer?

Take the 2 minute, 5 question Three-brains be a better writer quiz and see how much you know about how to be a better writer already.

## Where do you start to be a better writer?

Nobody can make you be a better writer, you need to want it.

You need to recognise that writing is a skill you can use to grow your business. Persuasive writing can have massive impact on how consumers see your brand and whether they will buy your products or services. It’s an opportunity for your business.

But it’s also a skill that needs practice and on-going learning.

It’s a real challenge to write well, whether you write your own copy or have to evaluate and edit the writing of others. It takes patience, practice and persistence to be a better writer. Different objectives, different audiences and different business contexts mean you need to be open-minded and flexible about writing.

So, where do you start?

We’ve identified 7 key ideas that you can use to be a better writer.

In reality, there are many ways to be a better writer, but these are the ones we’ve found the easiest to work with and the most impactful on improving the quality of writing.

### Have a clear goal in mind for your writing

Whether you are writing advertising copy, blogging or sales copy, you should always have a clear goal in mind. Why do you need to write? What does it need to do? What is the change in thinking, feeling or doing that needs to happen with the target audience?

The clearer your goal, the clearer your message will be. And the clearer your goal, the easier it will be to write. And the easier it will be to edit. Because you’ll always be able to go back to the goal, and check whether the writing actually delivers against the goal.

So, for example, it’s a common goal to improve how your brand does in the brand choice funnel.

This might mean a writing goal to drive more awareness or consideration. Or a goal to drive trial or loyalty.

But what you would write for each of these goals would be very different.

The audience at each stage of the funnel has different expectations, different needs and different levels of interest in what you have to say.

What works at one stage may well not work at another stage.

#### Writing and brand choice goals

For example, when you write to drive awareness, it needs to be attention grabbing, concise and immediate. You’ll often have no more than a headline on an advert or a social media post.

But engagement and consideration driven writing will be different. You’ll have space in an article or blog post. You’ll have more time to entertain or educate the reader. You can be more conversational, and tell more of a story.

And then, when your focus is on trial and driving a sale, you need to be able to combine factual, emotional and psychological drivers together as we cover in our guide to writing sales copy

If you don’t have a clear goal in mind, your writing could end up being waffly and confusing. It won’t be clear to the reader why they should read your writing. And if it’s not clear why they should read your writing, the chances are they will ignore it.

You don’t want that.

So, the very first step to be a better writer is to be clear on why you need to write.

Have a clear goal.

### Plan how you’ll write

Once you are clear on why you need to write, you then need to start to plan how.

Firstly, you need to set aside the time to write. But, also to plan out the key steps you need to go through. Writing isn’t just writing, it’s part of a bigger process.

As we’ll come on to, you want to make sure you set aside time to research the topic and audience. You’ll need to allow time for writing the first draft and allow time for editing.

Writing can be a time-consuming process. Don’t underestimate how long it will take. The more you practice, the faster you’ll get. But to write high quality content, it will take time to research, write and then edit your writing,

Think also about who will do the writing. And who will edit it. Whether that’s you, your team or someone at an agency.

How does the writing fit in with other tasks that they need to do, and life in general?

Think about where you will write. Do you have a set space and environment where you won’t be disturbed for example?

How detailed you make your writing plan depends on the size and nature of the writing task and your own preferred style of working. But you’ll have a better result, when you have some sort of plan.

Your plan will keep you on track and focussed on your goal. When you hit barriers, it’s what will help you find a way to find your direction again.

As the old expression goes, failing to plan, means planning to fail.

### Research the audience and topic

The first step of your plan is to research and gather any information you need about the audience and topic. The more you know, the easier your writing will flow.

Research for business writing usually starts with secondary research. If you’ve written or received a brief, it should already include the highlights of existing research.

The research needs to help you picture the target audience and what they need.

If you have created a customer experience persona as part of your customer experience, this is a great tool to help you picture who you are writing for.

It will give you key demographic, occasion and attitudinal information about the target audience.

#### Establish what the audience really needs

It’s important to establish what the audience really needs. As we cover in our guide to brand storytelling, this is usually entertainment or education. If your job is to entertain, your writing need to “show” what you think, so that the reader can engage with it. But if your job is to educate, your writing needs to take more of a “tell” approach to communicate the information as concisely as possible.

But, often these personas cover a broad range of uses in marketing. And your writing focus will be on something much more specific. So feel free to carry out more research to tighten your focus.

Look at what other writing is out there already on a specific topic, for example.  Which articles or links come out top when you search on the topic?

You want to understand what messages the target audience has already seen. You want to use your creativity to find different, better ways to explain those ideas and concepts.

How much research you do depends on how much you already know the audience and topic. It also depends on the size and purpose of the writing task. Education driven writing obviously requires more research. But more entertainment driven writing may well need less.

Be open-minded and flexible in your approach to research. Don’t just re-hash other things you’ve read. Think about how to join up different ideas and topics together into something that’s relevant and original.

### Plan what you’ll write

It’s usually a good idea to write a short summary or outline of the content before you get into the detail. What are the key points you need to cover? If you only had a short paragraph or some bullet points, what are the most important points you need to make?

When you start with an outline, this helps you to organise and structure your writing into easier to read chunks. You can work out how to link these chunks or sections to create a better flow from beginning to end. You always know where the writing needs to end up.

When you write, refer back regularly to the outline. This helps you make sure you cover all the points you need to. And that the amount of writing around each point is proportional to how important it is. The outline provides a framework for you to fill in the details. It helps remind you of the goal, if you start to go off topic or hit a writing mental block.

### Beginning, end and middle

As we cover in our guides on business writing and writing blogs, it’s important to think about how to structure your writing. The order of what you write is important.

The beginning needs to capture attention. It needs to hook the reader in to read the rest.

It’s the last thing the reader will read. It’s what’s the reader is most likely to remember.

But this structured thinking doesn’t just apply to the overall piece of writing. It can also apply to specific sections, paragraphs and sentences.

Start with what will make the reader want to know more. Maybe it’s an open question that they also might have?

Think about how to end each section. What will leave the audience wanting more? You want them to move seamlessly on to the next section.

Look for links between sections so that you keep the reader interested and engaged.

### Be concise

One of the most impactful, but also most difficult writing skills is the ability to express complex ideas in simple and concise ways.

When most people write, they tend to use more complex and formal ideas, words and phrases than when they talk. After all, you have more time to think ahead about what you’ll write than what you’ll say.

But when most people read complex and formal writing, it sounds stiff. It’s harder to understand and process, than having a conversation.

So, to be a better writer, you should focus on how to use simpler, clearer ideas, words and phrases. If there’s an option to use a simpler word, or a simpler sentence construction, use it. During the editing phase in particular, look for overly complex words and sentence constructions.

Here’s a few techniques you can use help make your writing more concise.

#### Earn $1 per word you cut out One of the best copywriting tips we ever heard was to imagine when you edit, that you earn$1 for every word you take out of the first draft.

This really focusses the mind on saying the most, with the least amount of words. It’s also quite motivating and puts a positive spin on removing words.

Taking words out can be mentally challenging if you wrote the original words. The reader never sees them, and you effectively throw away or write off some of your hard-earned words.

But, what it means is the words that you don’t cut out, are even better because of the words you have sifted out. It’s like sifting for gold but throwing away all the rocks and dirt.

What you’re left with will be only the really good stuff.

#### Use the active voice

Another way to make your writing more concise is to use the active rather than the passive voice. In the active voice, the order of the sentence goes subject-verb-object. The subject is the focus of the sentence. The subject does something to the object.

In the passive voice, it’s the other way around. With passive sentences, the order flows object-verb-subject. The object is the focus of the sentence. Something is done to the object in the passive sentence. It is the ‘victim’ of an action.

Passive sentences can be spotted, when you see a variation of the verb “to be” and a past participle. So, for example, the sentence you just read is passive. “Passive sentences” are the object, which can “be” spotted.

A more active version would start “you can spot passive sentences, when you see …”. It takes four words rather than five words and shortens “spotted” to “spot”.

This might not sound much. But when repeated over the course of a blog or article, you can probably shave up to 10% off the amount of words you need to write. And still make the same number of points.

That’s a good thing for your audience.

Active sentences in general sound more direct and assertive. They use less words and are easier to read.

That’s not to say EVERY sentence needs to be active. The odd passive sentence is fine where you want to focus attention on the object, rather than the subject. But you should make this a deliberate choice, not an accidental one.

When you read passages that have lots of passive voice, you’ll find them harder to read and more difficult to concentrate on.

This is not what you want in business writing.

Adverbs as you might remember from English classes at school are words that describe verbs. They describe how something is done. But, if you want your writing to be concise, you should question how important it is to explain how something is done. Does it make a difference to the reader? You can often convey the same meaning, without needing to use an adverb.

Consider these two sentences.

She smiled.

She smiled happily.

Does the word “happily” actually change how you understand what “she smiled” means? In most cases, a smile is a signal of happiness. So you could omit the adverb “happily” and the meaning would still be clear. And it would be two words not three.

But now consider this sentence.

Here, “sadly” as an adverb does change the meaning. It conveys a different emotion or meaning to what you would interpret “she smiled” to mean.

So in this case, the adverb would be OK, because it’s used to change the meaning, rather than amplify the verb.

#### Be careful of gerunds

When you write, another common technique is to make verbs into nouns by adding -ing. This is called a gerund. So for example, you create a gerund noun “understanding” from the verb “to understand”.

But often, the verb version is easier to understand and read. Take this example from the first draft of this guide, and then compare it to the edited version.

1st draft : When you start working on building your skills as a writer, you’ll find that you start reading other writers differently.

2nd draft : When you start to build your skills as a writer, you’ll find that you start to read other writers differently.

In the first draft, you have three different “-ings” – working, building and reading.  But actually the first verb (working) is not actually needed and can be cut. And the other two verbs read better when you use them in the infinitive – “to build” and “to read”.

There’s no blanket rule that says don’t use gerund “-ings”.

But, when you have a lot of them in your writing, it can be more difficult to read. When you do choose to use them, again, make it a deliberate choice rather than an accidental one.

You won’t regret it.

And neither will your target audience.

### Be Conversational

Good writing shares one very specific trait with good marketing, in that it understands the needs of the reader or audience.

And what most readers want when they read something is to feel like the writing is talking to them. That it understands who they are, what they think and what they need. Like it is having a good conversation with them.

No-one wants to plough through writing that’s one-sided and boring. Good writing feels like you are with an old friend.

Your business writing needs to reflect your brand identity. The personality and the values need to come through in the tone of voice you use. What you write is uniquely you, so aim to make it as unique as possible. Try to avoid cliches and obvious phrases that you see on competitor websites. If you’ve seen it before, the chances are, your target audience will have seen it too.

Think about what opinions your brand has and why they matter. It’s OK if people disagree with what you say. In fact, it’s better to write in a way that people either love or hate, than to write in a way that’s just OK. Because the world’s full of “OK” writing, but no-one remembers OK writing. They remember the writing that sat at the extremes. That either they really loved or totally hated.

A great writing tip is to read your words aloud. Listen to how they sound. Do they sound natural? Like words you would use when talking to your family or friends? Or do they sound stiff and formal? Like listening to a boring teacher at school or a windbag politician on TV?

Think about how you use basic writing techniques like punctuation, sentence and paragraph length. These are designed to make words easier to read.

If you find yourself writing a long paragraph of text, think about adding a short one to give the reader a break.

Like this one.

Or start a new and short paragraph. When people read, large blocks of text can put them off. They seem intimidating. Paragraphs help create white space, and white space is good in writing. The reader’s eye skims ahead and sees that there’s a pause coming, where their brain can catch up.

That’s a good thing.

It’s what you do when you talk. You pause. You let the other person in the conversation have time to process, to listen and respond.

Try to do that when you write.

Your audience will love you for it.

## Habits and routines

As a skill, writing can be surprisingly intense and draining. It takes a lot of mental energy to plan, research, draft, edit, re-edit and finally publish a piece of writing. So, in this section, we wanted to cover a few habits and routines we’ve learned to help with this challenge.

These tips focus on when, where and how you will write. You can be a better writer when writing becomes a more natural part of what you do. And the more you can settle into good habits and routines, the easier it becomes to write. And the more you’ll raise the quality of your writing.

### When you write

You should aim to make the time you write a regular and set part of your working day or week. The specific time will come down to your routines and when you feel you have the most energy to tackle your writing tasks.

Some people prefer to write at the start of the day or week to get the job out of the way. Others work best when they leave it to the end of the day or week, where they work better when they feel under a little more time pressure to get it done.

### Where you write

You also need to consider where you will write. Do you have a set work area where you can write without interruptions?

Writing can often be a stop-start process where you have to pause and think of an idea, and then you dash through getting it down on paper.

You might find for example that you think out loud or read the words out, so you need to find a space where you can do this without disturbing others.

Our local coffee shop for example, is a great place to hang out and people watch.

But we never write there.

We don’t want the other customers to think we’re crazy.

Also, think about your workspace and technology around you when you write.

If you want to think and write uninterrupted, turn off alerts and notifications. Emails, messages, alerts on twitter, phone calls, whatever it is, these can all be temporarily turned off while you write.

Where you write can have a big impact on your ability to focus on your writing. So make the choice to write somewhere that will benefit how you write.

### Just write

One of the challenges can be to start writing

The infamous ‘writer’s block’ where you stare at the screen and literally no words come into your head. No words at all.

That can be a challenge and you need to find a way to break this when it happens to you. This usually happens when you try to hard to find the ‘perfect’ piece of writing, when you are afraid to put something down on paper because it might impact how others think of you, or just because your energy levels are not in the right place.

When this happens, you need to first off recognise that it is happening. Then instead of focussing on the lack of words, focus on the issue. How can you solve the issue of no words? How can you break the mental block? What’s stopping you and how can you change it?

### Getting round writer’s block

Here’s the thing with mental blocks like that. Everyone gets them at some point. But they are not the end of the world.

When they happen, you need to break the block by diverting your attention elsewhere.

Often your environment can have an impact.

When we get a mental block, we often go out for a walk. Being outdoors in a different environment shifts your brains patterns. It can often unlock thoughts when you get stuck.

You’re not looking at a screen, you’re looking at something else.

Or move on to a completely different task. Often it can help to do something else, that doesn’t require you to write.

That could be as complex as your tax return or as simple as making a coffee. While you occupy your brain with one thing, you’ll often find when you return to the writing task after a break, new ideas will come that weren’t there before.

### Take advantage of the Zeigarnik effect

The Zeigarnik effect is based on the work of a Soviet psychologist called Bluma Zeigarnik. It’s based on an observation that people are more likely to remember tasks that are unfinished than tasks that are finished.

So famously, the study originated when it was observed that waiters in a restaurant were better able to recall the food orders of tables who had not yet paid, than those who had. When the bill was paid, the information about that order was no longer needed. This is a little like opening and closing files on your computer. With open files, you have immediate access, but with closed files, you have to look deeper for the information.

Here’s the thing though when it comes to writing.

When you start a piece of writing, and then hit a block, when you walk away from the writing, it remains like an “open file” in your brain. You may not actively think about it, but when you come back to the writing, you’ll find new ideas and thoughts have come in to your head. Your brain has been passively processing the issue in the background.

Let’s say you have to write a 1,500 word blog article tomorrow. If you sketch out an outline and the first 100 words today, when you get to it tomorrow you’ll likely find you have more ideas and thoughts and do it quicker than if you started it from scratch tomorrow. Your brain has had time to process it in the background.

### Set writing targets for yourself

To be a better writer takes practice, so it’s important you get into the habit of practising writing.

For example, you could set yourself a target to write something every day.

Even if that something is just an idea, a social post, or paragraph for a future blog article, the act of writing it down every day, will make it easier to write something the next time.

Even if you never use it, the next time you are faced with a blank screen and don’t know what to write, you’ll have a bank of previous ideas, thoughts and writing you can look back at for inspiration. Every day is an opportunity to learn to be a better writer.

The amount of business writing you need to produce, obviously depends on the context of you and your business. But if you need to produce content regularly, set yourself targets and track and measure them.

How often do you need to update your blog for example? Most bloggers including us would aim for at least once a week. What about your website content, how often do you need to add, update or edit that? You should set yourself a schedule to review website content say every 3 months to check that it’s not out of date.

### Keep a notebook of ideas and progress

Another helpful habit and routine is to have a notebook or notebook app, where you can capture ideas and keep track of what you write.

Not all your ideas will come when you are in your writing “zone”, so have somewhere you can jot down ideas when you are not in front of your laptop.

Keep a track of ideas you wanted to use but discarded when editing. If they are good ideas but they didn’t “fit” in the writing, chances are they will fit in something else in the future and still be a good idea.

When you read the writing of others, keep a note of any writing that captures your attention. You obviously don’t want to copy directly, but if there’s an idea, a technique, a style that you think is good, have an inspiration list in your writing notebook you can tap into.

It can help with your motivation and confidence to keep a track of how much you write and the impact it has. So for example, if you write to update your website, keep a track of the content you write, how many words, when you last edited and updated it, and what they key messages in the outline were.

This helps you feel a sense of accomplishment the more you do. You’ll find it helps you improve the quality of your writing and to be a better writer.

### Manage your physical and mental energy levels

As we said before, writing can be surprisingly, intense and draining. Though you may not be physically active when you write, you will still use a lot of mental energy.

When you share what you write with others, your friends and family, your editor, the public at large, what you write will garner feedback and comments, positive and negative. There’s a lot of stress and pressure that goes with writing.

For this reason, it’s important to make sure you look after your physical and mental well-being.

Take regular breaks.

Think about what you eat and drink while you work. Make sure you have other mental activities that don’t involve writing. It’s important to let the writing part of your brain recharge.

If you know other people who write, reach out to them or join online groups and forums. You’ll find writers all face similar challenges and it can be useful and motivating to know you’re not the only one facing the challenges of writing.

## Editing

The next area to consider to be a better writer, is what happens after you first write something. And that’s the process of editing.

If you read your first draft and think what a pile of crap it is, then don’t panic.

Because, every writer faces that. And we mean, every writer.

If you want to write something that’s high quality, you need to write, then edit, then re-write, then edit again and keep that going until your writing is good.

Good writing takes time and effort to review what you’ve written and find ways to improve and tighten it.

It doesn’t matter if your first draft is bad, because having your first draft is only a milestone on the way to the end result. And having your first draft is way better than having nothing.

And every time you edit or re-write, you improve the quality of your writing.

Our editing process usually involves at least three reviews of the writing. But we choose to focus on a different area with each review.

#### First review

On the first read-through, check for basic errors, like spelling and grammar errors. Word processing software will pick up any obvious spelling mistakes, but some may still have crept in.

Watch out in particular for words that look similar but have different meanings. So, “identity” and “identify” for example look very similar, but have different meanings. We’ve had this one happen a lot.

You should also check areas like spacing between words and sentences if you are writing online content. You need to be consistent in how you do these. It’s easy for a double space to drop in without you noticing.

Check that any links you have put in work, and that overall the writing makes sense. Make sure there’s no sentences that are unfinished or paragraphs that don’t go together, because of something you cut and pasted.

This happens a lot in first drafts.

#### Second review

On the second read-through, focus more on how to make the writing more concise. Use the advice we gave above, like using the active voice and removing unneeded adverbs. Your aim is to tighten up the writing so that its cleaner and simpler.

Look for long sentences or paragraphs.

Do they need to be that long? Can you break them up to make them easier to read? If you have access to an online tool like Yoast as we cover in our guide to SEO writing, it automates many of these checks so you know where to look.

Look out for any language that’s overly technical or requires jargon or buzzwords. Can you find simpler ways to express these ideas or concepts that will be easier to understand?

Make what you write simpler.

#### Third review

If time allows, we suggest you leave some time between the second and third read-through. You want to read through the whole thing from a fresh point of view, as if you were the reader.

So if you have written the content, give yourself a break before you read something through for the third time. Go and write something else, and then come back to it.

Look at how you’ve structured the key ideas and points you want to make. Do they still make sense? Do they flow in a way that’s both easy to follow and engaging? Think about how all the elements of the writing come together, do they work as a whole?

At this stage, you want to be fairly ruthless in how you edit. Eliminate anything that isn’t necessary. If you question whether you should or shouldn’t cut something out, the chances are you should cut it out. Park it in your ideas notebook for another time.

The more you prune your writing down to only what’s necessary, the better your writing will be.

In particular, look out for any ideas or thoughts that sound woolly or indecisive. If ideas “seem to” or “tend to” (two that we’re guilty of) do things too often, it can imply you’re not fully confident in those ideas.

How can you express those ideas with more conviction and certainty?

### Re-edit stuff you’ve already written

Even after you’ve published writing, and in particular with blogs and website content, it can be helpful to go back and look at it again in three, six or twelve months time. You’ll often spot little areas you can tighten up. Spelling mistakes you didn’t spot. The odd passive voice that isn’t needed. And many other little things that can make your writing even tighter.

So make a habit of editing and re-editing as often as you can.

Search out and remove the passive voice.

Make that word less complicated. Make it easier.

## Reading makes you a better writer

Our final step in this guide is to talk about how reading can make you a better writer.

Because when you think about it, the best way to put yourself in the shoes of your audience is to be a reader like they are.

When you read, you are doing what they are doing. It makes it easier to write when you have that experience of being a reader.

But actually, reading when you are a writer takes on another dimension.

Because as a writer, when you read, it’s not just to enjoy the reading. Or be entertained or educated.

It’s also to help you learn how to be a better writer.

So, a couple of key areas to focus on

There are many online resources and books you can tap into, to learn how to be a better writer. We’ve barely skimmed the surface in this guide. Make a habit of searching out articles and books about writing.

If you don’t know where to start to look for this content, two online resources we like to look at are Copyblogger and the Content Marketing Institute. We also like the content at Reedsy, though this is more about book writing, than business writing. But it’s still full of useful articles and advice.

We have also found the following books about writing very helpful to improve our own writing.

#### Telling Lies for Fun and Profit

The book Telling Lies for Fun and Profit* by Lawrence Bock was first published in 1981. But, it contains some real gems of wisdom about the art of writing. Just ignore all the references to typewriters and visiting the library for research.

#### On Writing Well

The classic On Writing Well* by William Zinser is even older having been written in 1976. And if you can get past the curmudgeonly style, it’s also well worth a read for great tips on how to be a better writer. And also, for letting us use the word curmudgeonly in a sentence.

#### On Writing

Finally, if you are looking for a book from this century, Stephen King’s memoir On Writing* from 2010, is also a strong and insightful read. It’s worth a read just to know that even Stephen King had to put up with many rejections and negative comments before he found success as a writer.

When you start to build your skills as a writer, you’ll find that you start to read other writers differently.

Suddenly you are very conscious of the writing style and technique. You start to spot the types of things we’ve outlined in this guide. The active voice. Unnecessary adverbs. Overly complex words or sentences.

When you realise you are doing this, you also realise that you have started to read like a writer. And that’s a good thing. It’s an important step in the journey to be a better writer.

Once you start to look for good writing technique, you start to learn and think about how you can apply it to your own writing. Question why things are written the way they are. You should always be on the look out to see if there is anything you can learn to improve your own writing.

If there are writers you admire, try to dissect why you admire them. What is it about their writing that works for you? Because if you can identify that, you potentially raise your own skill level to make your own writing even stronger.

Our final piece of advice to be a better writer is also to read widely. It’s helpful to look at what your competitors write, but look at other categories too. What can you evolve or adapt that can make your own writing better?

Read different genres of online content or books to see what works. Look at different tones of voice and opinions. Seek out new ideas to boost your own writing skills. Think about the different areas of your business where writing makes an impact and look for ways to improve them.

## Be a better writer – our final thoughts

Writing is a skill that can supercharge the way you connect with your target audience. And it’s a skill that’s easy to start, but challenging to excel in. It takes time, practice and dedication to develop great writing skills. You need to have patience, imagination and a thick skin to be a better writer.

But keep at it.

It’s worth the effort.

Spend more time writing and reading, and you’ll see the benefits come in for your business. You’ll be better tuned to the needs of your audience. You’ll create something that your audience will value. And you’ll see the perception of your brand and your sales start to grow.

*As an Amazon Associate, we earn from qualifying purchases.

## Three-brains and writing

We have a lot of experience and expertise in business writing, and especially in how to improve the impact of business writing.

From creating and commissioning writing to the editing and refining of it for marketing and e-Commerce purposes.

We specialise in coaching and advising on how to raise your business writing skills. Whether you use writers, manage it in-house or want to build your own writing skills, we can help.

If you want to know more about how we can support your business writing needs  through our coaching and consulting services, click the button below to get in touch.

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## Latest Writing blog posts

### Marketing inspiration – read like a polymath

Summary : We take marketing inspiration from reading about other topics. So, we look at books that talk about psychology and behavioural science, how to