How this guide raises your game.
- Understand key contextual factors to consider when you write sales copy.
- Learn about factual and emotional sales copy writing.
- Read about key psychological triggers you can use to boost the impact of your sales copy.
Sales copy writing is the end result of all the different types of business writing you carry out.
Your advertising copy, your blogging and SEO writing work at stages of the customer experience journey to move potential customers towards a sale. But the sales copy is what you write at the end destination for the journey, the point of purchase.
It’s important to remember that sales copy is part of a journey. Consumers will rarely come “cold” to the sales copy that you write.
The writing that created awareness and consideration will have “warmed” up your potential customer. But it takes great sales copy to persuade them to actually buy something from you.
So, it’s also important to know what makes convincing and actionable sales copy.
The key focus on sales copy is to convert those consumers who are considering your brand to move forward and buy your brand.
Your sales copy needs to drive action!