If you have done your market research, you should have a good view on the types of topics that will interest your target audience. But it can be difficult to narrow down the specific topics you want to cover. For example, this site has a whole section on marketing, but that’s a huge subject to cover.
So, we broke down our coverage of marketing into more manageable chunks. Based on the types of role and skills required to do marketing. And we also used a couple of specific online research tools to narrow down the focus even further. These tools help direct you on what people might be looking for.
The first of tool we use is Google Autocomplete. We won’t go through a detailed view of how to use Google Autocomplete here. We already cover this topic of researching on your own in another article. But if you have a broad idea of the topic you think will interest your reader, it’s a great place to start refining the scope of your writing.
If your topic is ‘making cakes’ for example, there are a lot of articles on making cakes already. But Autocomplete, gives you ideas like ‘making cakes in a piemaker’, ‘making cakes games’ and ‘making cakes in advance’. These that might give you a different direction for writing about ‘making cakes’.
Similarly, Google Trends covered in the same article gives you lots of ideas for what might be relevant.It can give you different ways of writing about a topic from a core central theme. And if you want to be even more specific, you can do Keyword Research in the Google Ads keyword research tool which we cover in more detail in our digital marketing section.