Product pages optimisation
This sounds obvious, but many companies fail to check that their product is displayed properly online.
The expression, a picture is worth a thousand words is especially true when it comes to online selling. You should make sure that the images you use for your product makes the product look good on a screen. Make sure your product photography is sharp and clear.
Also, bear in mind that most online shopping is now done on mobile phones. Your photography needs to look good on a 6 inch mobile phone screen as well as on shelf.
Most retail sties will let you show up to half a dozen images. It’s good practice to show the product from multiple angles – front on, side on, from the the back etc. If appropriate, it’s also helpful to show the product ‘in situ’ rather than on a plain background. This helps the consumer imagine it in their own lives.
You also want to consider the naming of your product online. This makes it easier for consumers to find the right product and for you to get a better chance of ranking on search engines. Include the brand name, the product variety and any defining features and sizes when listing your product online.
So rather than listing your product as let’s say, AnyCo Shampoo, better to list it as AnyCo Ant-Dandruff Shampoo with Mint Shampoo 200ml.
Consider the description you give your product This most likely will be lifted from the packaging and is designed to persuade the consumer to buy your product. You may actually have space to write more text on a retailer website than you do on packaging. A good product description would cover key features and benefits and be around 300 words.