The rise in e-commerce has created huge disruption to the traditional retail model. Online shoppers now have access to almost any product they want from anywhere in the world. They have this shopping access 24 hours a day, 7 days a week. And all they need is an internet connection.
Online shoppers have new expectations on services like delivery, promotions and after-sales support. They have total visibility of your prices and your competitor prices without even having to get up off the sofa.
So, with this background, there are three areas that will help you with how to start e-Commerce.
Understand the main e-Commerce channels. Build your knowledge of what online shoppers want. And get to grips with the basics of how to optimise how your product appears online.