Snapshot – Learn how to find online marketing opportunities to grow your business based on the consumer needs of communications, social and productivity. We’ll dig
How this guide raises your game.
1. Learn the six key steps of the e-Commerce planning process.
2. Understand how to identify and validate e-Commerce opportunities and the pros and cons of different e-Commerce channels.
3. Learn the activities and processes you need to manage to create successful online selling experiences for your target audience.
From a business point of view, e-Commerce changes the way that consumers and brands interact. It gives consumers the opportunity to buy things without going to a physical store. And it gives brands new ways to engage with consumers through technology.
At the press of a button, you, as an online shopper can buy anything you want, and at any time.
You don’t need to leave home.
You don’t even need to speak to anyone.
For business, this is a huge commercial opportunity. Globally, the e-Commerce market was valued at US$ 3.5 trillion in 2019 following consecutive years of double digit growth.
The Covid-19 pandemic has created a boom in some e-Commerce categories. Reports from earlier in the year put US retailers YOY online revenue growth at almost 70%, for example.
With this continued growth and the massive leaps forward in technology in the last 10 years, more and more businesses are adding e-Commerce to their plans.
But how do you know it’s right for your brand?
And if you’ve already started your e-Commerce journey, how do you know you are doing it as well as you can?