We have set up and run most of the business models we’ve outlined in this section on online selling. From working in a manufacturing business selling online through traditional retailers, to working with Amazon.
We’ve also set up a whole direct to consumer operation from scratch.
Along the way we’ve learned some interesting but also sometimes painful lessons about how e-commerce work.
We do believe in continued learning and putting our money where our mouth is. So, in this section, we share some learnings and lessons from our current online store.