Managing an online store successfully
We hope you’ve found our series of articles on running a D2C store useful. It is a challenging sales channel but can be very rewarding.
If we were to use the world of sport as an analogy, managing an online store is like taking part in the decathlon. You don’t need to be perfect in all disciplines, but it’s the combination of skills across all elements of the D2C business operations that ultimately defines whether you will be a successful D2C store operator or not.
Your ability to be customer focussed in super important. Without understanding your consumers and what they want, you will never be able to drive sales.
Your ability to set up a shopper experience and systems to operate a D2C store is also critical. There are so many variables to control, you should decide what you can handle and where you need to call in specialist help.
And finally, the ability to be flexible and resilient will help you win through in the end. Because there is so much complexity and consumers are so unpredictable, something will go wrong at some point. Recalling a product. An angry customer. A break down in a system or process. Credit card fraud. You name it, D2C can throw a lot of challenges your way.
A final word on managing an online store
But ultimately your online D2C store is a business you control. It can be liberating to not depend on retail buyers if that is the model you are used to. And for your brand, D2C is the ultimate connection with a consumer. The consumer trusts you enough to hand over their credit card details.
We wish you much success in your D2C store.