Then, you should also consider the naming hierarchy of products on your website. If you have many products, you should consider grouping them into relevant categories. This makes them easier to organise and navigate. You can have high level categories and sub-categories to make it easier.
So, for example “Men’s” might be one category and “Men’s T-shirts” might be a sub-category.
Set-up product images
Next, you should make sure that the images you include are well set-up from a technical point of view. You will most likely use .png or .jpg images that you’ll upload into your online store website Media Library. These should be cropped to the size of the template where they will be used.
They should have alt-text added to their meta description to make them more readable by search engines.
The images should be high enough resolution to produce a quality image on a decent size screen. Ideally, you’d show the product from multiple angles and let the shopper zoom in on the image. So, it needs to be high enough resolution to support this.
But really high resolution images create bigger file sizes. And bigger file sizes take longer to download.
So, you need to find the sweet spot of big enough file size / resolution to look good, but small enough to download quickly. In our experience, somewhere in the region of 200k – 500k for a single image is usually reasonable.
You should also consider using graphic design tools like Adobe Photoshop and Illustrator to make the pictures look more professional and appealing. You can use these tools to crop and manage image dimensions, add effects or combine images to make new images.
Consumer and search friendly product descriptions
Finally, your product descriptions also need to be both consumer friendly and search friendly. To be consumer friendly, they need to be clear, simple and readable. They need to tell shoppers what the product is and what it does. The font size needs to be easy to read, so keep it big and keep it simple.
The basic product information supplied with most products is usually a good start. But, if you are dropshipping, or buying and selling products, bear in mind that the manufacturer’s standard blurb will go out to ALL websites selling that product. You won’t stand out with just that standard text alone.
It’s usually best to add and extend the product copy to make it more appealing and distinctive. Think about the techniques we cover in our guide to sales copy for example to pull out features and benefits. Try to get your product descriptions beyond 300 words. Anything below that is usually ignored by search engines.
We have more tips on how to optimise a product page in our guide to how to get more sales more online.