Bricks and clicks (traditional) retailers
If your product is sitting on a retailer’s shelf in a store already, the chances are they will already have your product listed on their online store. But you should always check. Check that they have actually listed your product and also that they have listed ALL of your products if you make a range of goods.
So assuming your product range is listed, you next need to check through the following list to ensure each items is being well represented
Are all the product names correctly spelled and in a uniform way that will make sense to the consumer? If your product comes in different sizes or colours are these included in the product name to make it easier for the consumer to know they are getting the right product?
Is the picture of your product accurate and up-to-date? Hey you provided a high quality image that makes the product look appealing? Could you improve your image from plain white background to a ‘lifestyle’ shot? How many images will the retailer let you include on their website? Can you upload images direct to the retailer website, or do they ask you to go through a third party image library services portal?
Do you have all the relevant information that a consumer might be looking for to help them make the decision? Does your product information cover the features and benefits of your product? Are there any mandatory or warning statements you need to include – e.g. if a food products, is there any allergy information to be included?
Have you checked how your product appears both on desktop and mobile devices as increasingly shoppers are using mobile for shopping.
If you have a good relationship with the retailer already, it’s likely you’ll also be able to influence how the category appears online. For example, how are products classified and which products are displayed when the consumer goes into the ‘online aisle’.
For more detail, check out our article on being a better online seller.