Level up your marketing skills

Marketing is the skill of building profitable long-term relationships between consumer and your brand. To drive sales, you need to level up your skills across market research, brand strategy and activation. Our marketing skill guides support you to raise your integrated marketing game.

Level up your marketing skills

Blurry street scene with person holding glasses one metre in from of them - getting clear vision is part of market research skills

Read our guide on the market research process. Learn how to use qualitative, quantitative and secondary research to meet your business goals. And finally, learn how to get the best results from market research companies

Brand identity

Your brand is what makes you stand out in the market place. From segmentation, targeting and positioning to building your brand identity, read our guides to the best ways to build a strong  integrated marketing strategy.

Boy shouting into microphone

Every time you interact with a consumer is an opportunity to grow your brand. Read our guides to learn more about marketing communications to grow your business including advertising and media

Handshake to symbolise agency relationship

When you need expert help, you hire a marketing agency. But how do you find the best agency for your business? And how do you manage the relationship for maximum value? Read our guide to managing agencies. 

laptop google search

Marketing technology creates news ways to connect with consumers and grow your business. Read our guides to learn more about how to use digital media, websites, data, analytics and technology to raise your game.

Hand on tree trunk to show someone who can see the trees and the wood

There are three key attitudes and behaviours that make great marketers stand out from the crowd. Read our guide on how to focus on consumers, how to focus on profitable growth and how to influence non-marketers. 

Three-brains and integrated marketing

We believe the best marketing pulls knowledge from many areas. Integrated marketing that taps into the logical, emotional and gut instincts of your target audience.

If you want to raise your marketing game through an integrated marketing approach, contact us or read more about our coaching and consulting services.

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