You might be someone who works in a marketing function within a business. Or you might own your business and take care of your own marketing. Either way, it can be a challenge to become a better marketer.
Unlike traditional professions like medicine or accountancy, the ‘rules’ are not black and white. Very few people would challenge an expert medical diagnosis or financial statement, but everyone seems open to having an opinion on marketing. What your packaging looks like. Is your advertising any good. What could you do to improve your customer experience.
So marketing does take a lot of patience, energy and resilience to succeed. While skills like market research can bring increased certainty to marketing, decisions about marketing can still end up being subjective.
We’ve found the marketers most likely to succeed do three things very well. So here are our key marketing tips. Be consistently consumer-centric. Learn how to build strong profitable brands. And connect with non-marketers really well.