Your brand strategy defines who you are, and what you want your target audience to think and feel about you. From new brands to long-established brands, there are key brand strategy skills that cover marketing processes, ways of thinking and actions that help to drive consistent brand growth and loyal customers.
Read our brand strategy skills guides to understand the brand development process. Learn the importance of segmentation, targeting and positioning. Move on to how to create your brand identity, and write marketing plans and deliver brand activation. And close with a review of marketing innovation, and its importance as part of your brand strategy skills.
Read our overview of the brand development process. Learn why brand strength helps you charge higher prices and create more loyal customers. Learn the five key steps in the brand development process. And learn how to make sure the overall process runs smoothly.
Find out how segmentation, targeting and positioning helps you get more selective about where. Use the process to focus your marketing efforts on the biggest opportunities. A step by step guide to segment the market, decide on your target market and build your brand positioning.
Your brand identity is how your target audience understands who you are and what you stand for. We show you how to create and organise the core elements. Firstly, your brand essence. Then, intangible assets like values and personality. And finally tangible assets like visuals and designs.
The marketing plan collates information and decisions into an action plan of key activities you will do over the next 6 to 18 months. Learn the contents of a great plan and use our tools, templates and tips on how to create a great plan.
Strategy is nothing without action. Read our guide on how your activity plan leads to activity briefs. Learn the importance of regular performance measurement to drive impactful brand activation to strengthen your brand and drive sales.
Consumer needs change over time and so they look for new products and services to meet those needs. Our guide to key marketing innovation models and processes will help you learn how to use marketing innovation to grow your sales.
Need help building your brand strategy? Confused by the amount of information and the many claims of agencies who say they can solve all your problems? Before you’ve even told them what the problems are?
We have many years of experience as marketers building successful brands. We offer coaching and consulting services to listen to your marketing challenges and get you to successful and pragmatic answers quickly. Contact us for personalised coaching advice on how to use brand strategy skills to grow your business.
When you are new to brand strategy, it can be difficult to know where to start.
The 5 steps we cover in our guide to the the brand development process, helps you identify the key steps, the key questions and the key actions to follow. From knowing your market, to brand activation, this process will keep you on track.
Use this tool as a reference when you look to build your brand strategy.
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