Your choice of colour matters
August 26, 2020
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Snapshot : The use of colour runs through many parts of marketing but it’s often forgotten. As we update our guide to the use of
Level up your digital marketing skills
Rapid changes in technology have created the need for new digital marketing skills. Marketers now need to be more confident and competent with technology in their marketing activities. In these guides, we share an overall framework for digital marketing. We talk through the core skills you need to reach, engage and sell to consumers online. And we go over the technology and data required to support online activity.
Level up your digital marketing skills
The scope of digital marketing can be overwhelming. Learn our simple framework for digital marketing to organise your digital marketing plan. We call it the RESTART model for digital marketing.
Once you know your online target consumers, you need to be able to reach them through digital media channels. Read our guide to the three main digital media channels of search, social and display advertising.
Your website is your online ‘home’. It is where your consumers have the most chance to engage with your content. Read our guide to the basic requirements for a website and a great website experience to drive growth.
Read our guide to marketing technology with a focus on Customer Relationship Management (CRM) systems. How can CRM support your marketing goals? How do you define marketing technology requirements? Read our guide to learn more.
Digital marketing opens up deeper data and insights about your consumers. Read our guide to tools like Google Analytics to see how to use it for great insights. But take care to stay within data protection and privacy laws. Read our guide to learn more.
Customer experience (CX) is a process to manage your brand’s interaction with customers. Read our guide to learn about the customer journey, pain points and moments that matter. This process can certainly help improve your focus on customers.
Three-brains and digital marketing
We have worked on many digital marketing projects and have good experience across all aspects of digital marketing. We know how to connect digital marketing expertise back into driving your brand marketing and growing your sales.
If you want to know more about how we can support your digital marketing to grow your business through our coaching and consulting services, click the button below to send us a message.
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What makes a successful product page in e-Commerce?
August 5, 2020
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Snapshot : Here we look at what it’s like to buy the world’s biggest soft-drink, Coca-Cola online in Australia. We’re looking for lessons of what a
Add digital marketing benefits to your marketing playlist
July 22, 2020
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Snapshot : How digital marketing impacts on your overall approach to marketing. And how digital marketing benefits, both functional and emotional should be part of