Level up your market research skills

Market research is how you discover the needs and wants of your consumers. It sets the direction for the rest of your marketing activity and is an important first step in raising your game in marketing. Read our skill guides to find out how to level up your market research skills. 

Level up your market research skills

New to market research or just need a refresher on how to start? Why do you need market research to grow your business? What are the key steps of the market research process and what can you start to do right away?

Qualitative market research drives deep understanding of a particular consumer behaviour or attitude. Read our skill guide to find out how to use it to develop ideas and understand meanings and concepts. 

Quantitative market research takes a more statistical approach to give a broad understanding of a market. Read our skill guide on how to use it to quantify the appeal of products and campaigns and validate forecasts.

The answer to your research question may already exist via external or internal data sources. Read our skill guide on secondary research and learn to use online tools like Google Trends and Adwords to identify potential opportunities in the market

If you have more budget and time, you will likely hire a market research company to meet your research needs. But how do you find the ideal type of market research company that best fits your business needs? Read our skill guide to learn more. 

Read this guide to understand the three key areas of the marketing mix where market research drives your decisions. Learn how to build a story and drive actions from your market research into your marketing strategy and plan.

Three-brains and market research

We coach and consult on market research and often include market research skill development and market research project delivery as part of our services. We help businesses commission, manage and apply market research.

If you’d like to talk about raising your game in market research as part of our coaching and consulting services, click on the button to fill out the contact form.

Use this market research brief template when working with your market research agency to brief them on market research related tasks.

3 pages including a blank template, a guide to completing each section and an example brief from the vegan ice cream case study in our secondary research skill guide.

Download it here or from our resources section. 

Powerpoint and Keynote versions of this document available on request. 

Market research brief template
Click to download the pdf

Latest blog posts on market research

Subscribe to get three-brains updates