How this guide raises your game
1. Identify sources for market research companies
2. Ways to filter market research companies to a shortlist
3. Identify challenging and ideal attributes in a research partner
Your search for a market research company normally comes at Stage 2 of the market research process. We have more detail about the market research process in our introduction to market research.
You should define the research question at Stage 1 and have written a research brief before you start to look for a market research company.
You should aim to create an initial list of 5 to 10 potential market research companies. These you can then filter down to a shortlist you actually give the brief to.
You have three sources to identify companies to be on this initial long list.