Marketing agencies provide access to specialist expertise that you would otherwise have to do yourself. Marketing agencies also bring diversity to your thinking and approach. They can pull in extra resources when you are working to a tight deadline. They will often buy you coffee or lunch.
But, remember that your marketing agency relationship should be professional and focussed on delivering your business goal. You’re paying the agency after all.
Marketing agencies can cause clients a lot of frustration if the culture of the agency is different to the client.
They will likely be working with other clients. Their approach may not always fit with how you see the world.
In this article we give a few tips we’ve learned on how to get the best out of the client agency relationship.