Level up your marketing communication skills

Marketing communication skills help you connect your brand with your target audience. They help you move your audience through the brand choice funnel. For example, advertising and media to make consumers aware of your brand. Or packaging and customer experience to drive trial and loyalty. In short, these skills help you connect with consumers and drive sales. Read our guides on how to get your message to the right people at the right time and in the right way.

Level up your marketing communication skills

Nighttime advertising billboards

Learn the seven key steps of the advertising development process. With a focus on the brief, use this guide to improve the impact of your advertising. And learn how to get the best out of your creative agency. 

Zero likes - Advertising evaluation and social media

It’s important to know how to evaluate advertising, so you can focus on improving it. Read our guide on how to give feedback on the advertising idea, what’s in the post campaign analysis and when to review competitor ads. 

Blank billboard

Media planning and buying puts your advertising messages in front of your target audience. Read about key media channels, how to work with media agencies and how to read a media schedule.

Confetti

Public relations is the process of how you manage positive perception of  your company and brand. Read our guide on the key roles and tools of public relations to boost your marketing plan. And finally,  learn the importance of authenticity in PR. 

Candy bars packaging

Read our guide to packaging development for key design principles and how to use them. Learn the role packaging plays to inform consumers about your brand. And learn what key things  to consider when you plan your supply chain. 

Red Sale Sign

Sales promotion focusses on the point of purchase. Read our guide to learn key tools you can use to drive trial and short-term sales. Why does visibility matter? How do you use pricing? And finally, learn how to you best support your sales team. 

Digital marketing

Our guides in this section mainly focus on traditional marketing communication. But, marketing communication also covers more newer skills like how to do search. Or how to build websites.

Because these topics also connect in with other skills like data analysis and technology, we’ve grouped them in to a separate digital marketing skill guide. Check them out by hitting the button below. 

digital marketing

Three-brains and marketing communications

We have worked on many marketing communications projects and have good experience across all aspects of communications. As a result, we know how to connect these expertise areas back into driving your marketing plan and growing your sales. 

So, if you want to know more about how we can support your marketing communications to grow your business through our coaching and consulting services, click the button below to send us a message.

In addition, check out our separate digital marketing skills guide for tips on areas like search and websites here

Download our marketing communications brief template with accompanying guide on how to fill out each section. It covers key areas around brand, objectives, communications, rationale and project details. 

The brief is an important step to achieve clear and consistent marketing communications. 

Download it here or from our resources section. 

In addition, Powerpoint and Keynote versions of this document are available on request. 

Marketing Communication brief - blank template
Click to download the pdf

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