How this guide raises your game.
- Read how sales promotion materials drive visibility and presence.
- Learn about different options to use price to drive sales promotion.
- The different types of promotional materials you can use to support your sales team.
Sales are the lifeblood of any organisation. It’s one of the most important roles of marketing to understand how to drive sales. Your marketing plan and brand activation need to include activities that focus on converting interested consumers to actual consumers.
You need to have a clear idea of how you will convince customers to buy your brand. And then buy again. And then tell all their friends how happy they are to buy your brand.
But it’s obviously easier to say this than do this. This sales conversion is one of the toughest challenges in marketing.
Because your consumers are individuals. And, they will be at different stages of the brand choice funnel.
So, you will need a mix of activities across each stage of brand adoption. At different times, you need to make your target audience trust you. Be aware of you. Consider buying you. And then, actually try your product.
It is this move from consideration to trial where sales promotion activities are hugely important.
Before we review each of what types of sales promotion activities you can do, let’s look at how sales promotion fits in to your marketing plan.